About me 

I’m a Senior UX Designer and Researcher with 10 years of experience in creating intuitive web and mobile user experiences as well as interaction designs.

My strengths are in understanding and crafting complex web applications with creativity and actionable insights. I believe user research is vital to the success of a product but I apply pragmatic approaches depending on the budget provided by a client.

I enjoy collaborating with cross-functional teams to deliver innovative solutions that boost user satisfaction and drive business results.

I utilise tools such as design thinking, information architecture and other UX workshops to drive innovation as well as effective stakeholder management.

Job experiences

My recent clients and past experiences saw me designed products for diversed industries such as Government healthcare, AI, Fintech, Data science and Mining.

My previous roles included Senior UX Designer at an AI start-up company and the role of Senior Consultant at PwC Australia, the Experience Centre.

Prior to joining consulting corporations, I led a team of designers, illustrators and animators at 3P Learning and subsequently evangelised for UX to be introduced to drive ROI for the business.

Education

My credentials were acquired from extensive training in User Experience and Product Design with the Nielsen and Norman Group, General Assembly and Visual Communication Design at Temasek Polytechnic in Singapore.

I believe in care and empathy for people, to balance business objectives with user needs and product solutions, and to show strong support for business stakeholders and DevOps teams.